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With three audience-specific concepts and a regional reset
YouFit runs more than 140 locations across 14 states, serving people who join for very different reasons. One creative approach was never going to reach all of them.
47%
Lower CPA, month one
76%
Lower remarketing CPA
What they were up against
Members arrive as first-timers, as returners and as skeptics, and each needs a different argument.
Performance varied widely by market, and a national average hid where the spend was actually working.
Exercise form, facility branding and promotional language all carry requirements the creative has to meet.
What we built
01
My Rebound for transformation, Training Shouldn’t Cost a Fortune for value, Gym Myths for the skeptics.
02
Brand standards went into production from the start, so nothing came back for a compliance rework.
03
An ABO campaign surfaced winners across broad audiences and an ASC+ evergreen campaign scaled them.
The finding
Building the requirements into the first brief removed the revision cycle entirely. The constraint everyone treats as a tax turned out to be where the speed came from.
What it produced
47%
Lower cost per acquisition
Achieved within the first month.
76%
Lower remarketing CPA
Audience engagement converting at scale.
Consolidating fifteen regions into three concentrated budget where it performed, and the concepts kept working as spend scaled.
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Performance marketing moves fast. We move faster. See how Ready Set can help your brand achieve lasting, profitable growth.
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