BirdiesFootwear

57% Over Revenue Plan

With a creative portfolio that flexed without breaking the brand

Birdies protects its brand look closely and needed growth that did not come at the cost of it. We built range inside the guidelines rather than around them.

57%

Over revenue plan

89%

Lower shopping CPA

14%

YoY sales growth

What they were up against

The challenge

Growth targets and brand standards at once

Peak season demanded scale, and the guidelines were not up for negotiation.

Three channels, three cost structures

Paid social, search and shopping each behave differently and were being budgeted alike.

A polished brand in a scrappy feed

Editorial-quality creative has to compete against content that looks nothing like it.

What we built

The approach

Research before creative

We mapped demographics, psychographics, media habits and competitor activity before producing a single asset.

Format range inside the guidelines

Videos of ten to thirty seconds, GIFs, carousels and dynamic ads, covering every stage of the journey.

Non-brand keywords and Scale in Place

Targeting early-stage buyers exposed a CPA gap between search and shopping that showed where budget belonged.

The finding

The polished version lost.

UGC-style creative consistently outperformed editorial for a brand built on editorial. We found it by testing rather than assuming, then scaled toward it.

What it produced